Industry Definitions: Words of the Week (WOW)
WOW Week 1: |
Adoption; Process Advertising; Advertising Agency; Advertising Budget; Advertising Media; and Advertising Objective |
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WOW Week 2: |
Advertising Strategy; Affordable Method; Age and Life-Cycle Segmentation; Allowance; Alternative Evaluation; Attitude; Baby Boomers; Basing-Point Pricing & Behavioral Segmentation |
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WOW Week 3: |
Belief; Benchmarking; Benefit Segmentation; Brand; Brand; Brand Equity; Brand Extension; Brand Personality & Break-even Analysis |
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WOW Week 4: |
Break-even Price; Broker; Budgets; Business Analysis; Business Buyer Behavior; Business Buying Process; Business Portfolio & Business Promotions |
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WOW Week 5: |
Business-to-Business (B2B) Online Marketing; Business-to-Consumer (B2C); Buyer-readiness Stages; Buying Center; Buzz Marketing; By-product Pricing; Captive-product Pricing; Catalog Marketing; Causal Research; Chain Ratio Method; Channel Conflict & Channel Level |
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WOW Week 6: |
Click-and-mortar Companies; Click-only Companies; Closing; Co-branding; Cognitive Dissonance; Commercial Online Databases; Commercialization; Communication Adaptation; Competitive Advantage; Competitive Marketing Strategies & Competitive Review |
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WOW Week 7: |
Competitor Analysis; Competitor-Centered Company; Concentrated (niche) Marketing; Concept Testing; Consumer Buyer Behaviors; Consumer Market; Consumer Product; Consumer Promotions; Consumer-generated Marketing & Consumer-oriented Marketing |
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WOW Week 8: |
Consumer-to-Business (C2B) Online Marketing; Consumer-to-Consumer (C2C) Online Marketing; Consumerism; Contract Manufacturing; Contractual VMS (Vertical Marketing Systems); Controls; Convenience Product; Convenience Store; Conventional Distribution Channel; Corporate (or brand) Web site & Cost-plus pricing |
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WOW Week 9: |
Creative Concept; Cultural Environment; Culture; Current Marketing Situation; Customer Database; Customer Equity; Customer Insights; Customer Lifetime Value; Customer Relationship Management; Customer Satisfaction; Customer Value Analysis; Customer-centered Company & Customer-centered New-product development |
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WOW Week 10: |
Customer-perceived Value; Customer-value Marketing; Decline Stage; Deficient Products; Demand Curve; Demands; Demographic Segmentation; Demography; Derived Demand; Descriptive Research; Desirable Products; Differentiated (Segmented) Marketing & Differentiation |
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WOW Week 11: |
Direct Investment; Direct Marketing; Direct Marketing Channel; Direct-mail Marketing; Discount Store; Diversification; downsizing; Downsizing; Dynamic Pricing; E-Procurement; Economic Community & Economic Environment |
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WOW Week 12: |
Environment Sustainability; Environmentalism; Ethnographic Research; Event Marketing; Exclusive Distribution; Execution Style; Executive Summary; Experimental Research; Exploratory Research; & Exporting |
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