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Industry Definitions: Words of the Week (WOW)

     

WOW  Week 1:

Adoption; Process Advertising; Advertising Agency; Advertising Budget; Advertising Media; and Advertising Objective

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WOW  Week 2:

Advertising Strategy; Affordable Method; Age and Life-Cycle Segmentation; Allowance; Alternative Evaluation; Attitude; Baby Boomers; Basing-Point Pricing & Behavioral Segmentation

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WOW  Week 3:

Belief; Benchmarking; Benefit Segmentation; Brand; Brand; Brand Equity; Brand Extension; Brand Personality & Break-even Analysis

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WOW  Week 4:

Break-even Price; Broker; Budgets; Business Analysis; Business Buyer Behavior; Business Buying Process; Business Portfolio & Business Promotions

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WOW  Week 5:

Business-to-Business (B2B) Online Marketing; Business-to-Consumer (B2C); Buyer-readiness Stages; Buying Center; Buzz Marketing; By-product Pricing; Captive-product Pricing; Catalog Marketing; Causal Research; Chain Ratio Method; Channel Conflict & Channel Level

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WOW  Week 6:

Click-and-mortar Companies; Click-only Companies; Closing; Co-branding; Cognitive Dissonance; Commercial Online Databases; Commercialization; Communication Adaptation; Competitive Advantage; Competitive Marketing Strategies & Competitive Review

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WOW  Week 7:

Competitor Analysis;  Competitor-Centered Company;  Concentrated (niche) Marketing;  Concept Testing;  Consumer Buyer Behaviors;  Consumer Market;  Consumer Product;  Consumer Promotions; Consumer-generated Marketing & Consumer-oriented Marketing

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WOW  Week 8:

Consumer-to-Business (C2B) Online Marketing; Consumer-to-Consumer (C2C) Online Marketing; Consumerism; Contract Manufacturing; Contractual VMS (Vertical Marketing Systems); Controls; Convenience Product; Convenience Store; Conventional Distribution Channel; Corporate (or brand) Web site & Cost-plus pricing

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WOW  Week 9:

Creative Concept; Cultural Environment; Culture; Current Marketing Situation; Customer Database; Customer Equity; Customer Insights; Customer Lifetime Value; Customer Relationship Management; Customer Satisfaction; Customer Value Analysis; Customer-centered Company & Customer-centered New-product development

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WOW Week 10:

Customer-perceived Value; Customer-value Marketing; Decline Stage; Deficient Products; Demand Curve; Demands; Demographic Segmentation; Demography; Derived Demand; Descriptive Research; Desirable Products; Differentiated (Segmented) Marketing & Differentiation

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WOW Week 11:

Direct Investment; Direct Marketing; Direct Marketing Channel; Direct-mail Marketing; Discount Store; Diversification; downsizing; Downsizing; Dynamic Pricing; E-Procurement; Economic Community & Economic Environment

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WOW Week 12:

Environment Sustainability; Environmentalism; Ethnographic Research; Event Marketing; Exclusive Distribution; Execution Style; Executive Summary; Experimental Research; Exploratory Research; & Exporting

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