TCB360’s Courses:
We simplify the journey to business greatness!
Non-Profit Organization and Training Organizations
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- TCB360’s courses provide you with step-by-step, scientifically planned, tested, and proven tools and techniques that can be used in any type of business;
- Include case studies and illustrations that demonstrate how these tools and techniques have been used successfully by business; including example of campaigns development, marketing metrics, target marketing and strategic planning;
- They describe how these same tactics can be scaled down to fit smaller budgets without losing their impact, effectiveness and innovation;
- These stories from experienced professionals and proven small businesses will prove the effectiveness of the planning processes and techniques offered in our courses, and they will help you understand how to implement these ideas in your own situation.
- Program/Course Formats: Live View, Video, Audio, Teleconference and (PDF/or workbook when request)
Who Should Enroll: The programs are designed for small business owners, organization decision makers, entrepreneurs and executives who are responsible for leading and managing growth initiatives in small to mid size organizations. We encourage companies to send teams of up to two - five executives in order to gain a richer share of learning experience that will help move growth projects forward. (Discount fee available for two plus participates per company)
This program, developed and led by LaTanya Junior an expert practitioner, delivers unique value at the intersection of academic explanations, market-tested applications and proven real market experience. Our value promise is to deliver tools and methodologies that can be deployed immediately to build sustainable growth and increased intellectual know how.
TCB360.com Paid Subscribers – Select 3 Programs Below for No Fee
50% OFF Additional Programs!
If you are interested in being a TCB360 Subscriber, click here.
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Course Name and Brief Outline |
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THE HUMAN STORY: SUCCESS BORN FROM YOUR ESSENCE – Brand Development Integrative Planning and New Age Strategies© Detailing the how-to science: Strategic Brand Positioning; Develop the Brand from the Inside Out; Build a Brand Focused Organization; Create a Brand Position; Appreciate the Challenges of Branding; Understand Brand Portfolio Strategy and Explore the Latest Thinking on Measuring Brand Value |
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REAL MARKETING, Finding Your Flow: Marketing Audit: Marketing Metrics: Linking Marketing to Financial Consequences© Detailing the how-to science: Return on Equity; Market Positioning; Market Growth; Market Share; Market Demand; Market Penetration; Segment Profitability; Retention Rate; Share of Voice; Reach & Frequency and Conversion Rate |
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Research – In Search of Knowledge© Learn what cutting edge research is available for small businesses and organization: covering consumer behaviors; purchase habits; market research (with over 16 market segmentation options); media planning research; advertising research; exploratory research; constructive research; feasibility research; qualitative research and quantitative research etc. |
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A NEW AGE ACTION PLAN: Strength of Certainty for Critical Moments© Detailing the how-to science: Value Proposition; Diversification, Results-Driven Marketing; Relationship, Sponsorship and Collaboration Building. |
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Available |
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Advertising - Bring Your Value Proposition to Life© (Brief) Creating Advertising Strategies; Collaborations and Relationship Programs; Setting Budgets; Message Strategy/ Message Execution and Creative Concept |
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Media Planning/Implementation© (Brief) Part I: Emerging Challenges and Opportunities; Rating Points; Cost per Gross; Radio; Outdoor; Internet; Direct Mail/Direct Response; Newspapers; Cable and Television Part II: Evaluating Advertising Effectiveness and Return on Advertising Investment |
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How to Apply: Online, Request for application and check TCB360 calendar for latest program dates and information.
Phone: 202-545-1669 and 201-369-1669
Email: courses@thecorporateboutique.com
Faculty: LaTanya Junior, CEO/CLO The Corporate Boutique/TCB360.com and CEO The Green Apple Agency has over 20 years proven expert experience; LaTanya’s the author of Creating Your Marketing Blueprint In 9 Steps, Thumbology, and the Human Story, Success Born From Your Essence; Former Partner, Direct of Strategic Planning Ogilvy & Mather; Brand Manager Grey Advertising; VP Director Advertising Media & Direct Marketing, Stedman Graham & Partners/New American Strategies Group; Director of Multicultural Target Marketing, Y&R to name a few. She’s won a list of top training, leadership, brand development, media and marketing awards; her client experience stretch across the world -- working with some of the top fortune 100 companies; LaTanya has facilitated over 300 in person small business and mid-size organization programs and over 400 broadcast business show lessons, reaching over 60 countries. LaTanya has 6 books due to be release in 2010.
Team Attendance: Special study groups, pricing, and other arrangements are available to companies or groups with four or more participants. Please contact us to learn more.
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