TCB360 Single Interest Courses

TCB360’s Single Interest Courses:

Marketing NEW
Discoveries

TCB360 offers what’s truly critical under the Brand Development, Strategic Planning, Marketing Metrics and Implementations areas. So, you can make valid decisions that will move your business forward - quickly. We reach beyond and go deeper than traditional small business programs. Since the world of business is fueled by millions of entrepreneurs – it’s important to create a process that meets each business owner where they are.

TCB360 has simplified the common, critical actions it takes to turn hopes and good intentions into great results. There is no one planning formula or process that works for everyone. TCB360 has “boutiqued” the process to fit the needs of small businesses and the ever-changing landscape, an alternative to the corporate route that takes several months of planning.

All radio lessons are 30% off to all TCB360.com Subscribers!
If you are interested in being a TCB360 Subscriber, click here.

Course Icon	Course Name and Brief Outline	Pay & Play	Audio MP3	Video On Demand
	Customer Acquisition Costs Determine the cost of reaching, attracting and ultimately acquiring your customers. (Offers insightful details and new ideas)	$24.95	$34.95	$44.95
	Gross Rating Point Gross Rating Point – Measuring Your Effectiveness! What volumes of advertising exposure do you need to gain customers!	$24.95	$34.95	$44.95
	Click Through Rates Click Through Rates - How to Measure People Who Click - Immediate Feedback, What's Working? What's Not! A MUST	$24.95	$34.95	$44.95
	Conversion Rate Conversion Rate – The Indicator That You Are Converting To Purchasing Customers	$24.95	$34.95	$44.95
	Frequency Frequency - A Measurement and Strategy That Will Make You or Break You!	$24.95	$34.95	$44.95
	Marketing Cost Per Unit Marketing Cost Per Unit – A Measurement You Need to be Effective	$24.95	$34.95	$44.95
	Adoption Process Classification of Consumers According to Their Readiness to Purchase a Product	$24.95	$34.95	$44.95
	Market Penetration Market Penetration - A Strategy for Company Growth	$24.95	$34.95	$44.95
	Market Demand Market Demand - Measuring that Discovers Opportunities	$24.95	$34.95	$44.95
	Response Rate Response Rate - Head Count Your Consumers and Opportunities!	$24.95	$34.95	$44.95
	Seasonality Seasonality - Every Idea, Product and Service - Has a TIME, REASON and SEASON	$24.95	$34.95	$44.95
	Characteristics Affecting Characteristics Affecting Consumer Behaviors – Community Store Front and Online Businesses	$24.95	$34.95	$44.95
	Demographic Segmentation Demographic Segmentation – Market Variables for SUCCESS! Plan Like an EXPERT	$24.95	$34.95	$44.95
	Media Planning Media Planning - Connection Insights	$24.95	$34.95	$34.95
	Brand Characteristics Brand Characteristics and Your Essence, What Consumers See	$24.95	$34.95	$44.95
	Market Behaviors Market Behaviors -The Patterns That Uncover Consumers Secrets! What are They Doing?	$24.95	$34.95	$44.95
	Market Positioning Market Positioning - The Space That Generate Money!	$24.95	$34.95	$44.95

How to Apply: Online, Request for application and check TCB360 calendar for latest program dates and information.

Phone: 202-545-1669 and 201-369-1669

Email: courses@thecorporateboutique.com

Text Box: Faculty: LaTanya Junior, CEO/CLO The Corporate Boutique/TCB360.com and CEO The Green Apple Agency has over 20 years proven expert experience; LaTanya’s the author of Creating Your Marketing Blueprint In 9 Steps, Thumbology, and the Human Story, Success Born From Your Essence; Former Partner, Direct of Strategic Planning Ogilvy & Mather; Brand Manager Grey Advertising; VP Director Advertising Media & Direct Marketing, Stedman Graham & Partners/New American Strategies Group; Director of Multicultural Target Marketing, Y&R to name a few. She’s won a list of top training, leadership, brand development, media and marketing awards; her client experience stretch across the world -- working with some of the top fortune 100 companies; LaTanya has facilitated over 300 in person small business and mid-size organization programs and over 400 broadcast business show lessons, reaching over 60 countries. LaTanya has 6 books due to be release in 2010.

Team Attendance: Special study groups, pricing, and other arrangements are available to companies or groups with four or more participants. Please contact us to learn more.

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