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Change The Life of Your Business - Archives Tuesday, Wednesday & Thursday Show 5:30 PM EST <click to listen TCB360's Signature Story> |
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Air Date
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Title |
| 12/31/08 | Michael Eisner (Disney) The King of Quadruple Market Value “Giving the Mickey” – Repackaging Fairytales – One of the greatest deal makers and team leader recruiters! <click to listen> |
| 12/30/08 | In The News - Be Innovative, Creative & Adaptable, Germany, US and the UK <click to listen> |
| 12/29/08 | Meg Whitman (EBAY) Instinct, Focused, Leadership and Leveraging – React, fix it and fly! <click to listen> |
| 12/26/08 | Jack Welch (GE) – Manager of the Century, Focus On Your Strength <click to listen> |
| 12/24/08 | Ingvar Kamprad (IKEA) The Swedish Scotsman – Innovations Arising Out of Necessity, Follow Your Natural Path! <click to listen> |
| 12/23/08 | In the News - Ebay Affected by the Changing Landscape <click to listen> |
| 12/18/08 | Research Day: Attitudes about Various Generations! - Information that can reshape your strategies. <click to listen> |
| 12/16/08 | In the news Online Video Advertising; US Factories & Chinese Factories <click to listen> |
| 12/11/08 | Research Day: Claritas - The Research That Will Give Your Business a - Quality LIFE <click to listen> |
| 12/9/08 | Co-op Advertising - Save MONEY & Expand Your REACH – Simple Collaboration! <click to listen> |
| 12/4/08 | Research Day: Consumer Segments Likely to Spend Differently in Tough Economy <click to listen> |
| 12/3/08 | SWOT Analysis - Measure A Business Unit, A Proposition or Idea - Your business can't live without it! <click to listen> |
| 12/2/08 | In the News Nielsen - National Geographic Information on Viewers <click to listen> |
| 11/20/08 | Research Day: TRU Teens Research Unlimited <click to listen> |
| 11/19/08 | Marketing Positioning – In the minds of the consumer???? <click to listen> |
| 11/18/08 | In the news: Current Events, Big Business Issues - How they impact small businesses. <click to listen> |
| 11/11/08 | In the News, Current Market Issues and Solutions <click to listen> |
| 11/5/08 | Ms. Reta Lewis, Political Advocate, Six Presidential Campaigns, Strategist, Business Public Policy & Lawyer - What's next?<click to listen> |
| 11/4/08 | USA Election - My day and a Chat with my friends around the country! <click to listen> |
| 10/31/08 | Spotlight Small Business Chat: CoCo Coji, TechXel Computer Repair Co. <click to listen> |
| 10/28/08 | In The News: Credit Cards, Economy Slows - New Ideas & Old Fashion Processes That Still Work! <click to listen> |
| 10/21/08 | In The News Discussion: Special Guess Darrly Gorman, CEO ACCRUE – Advice & New Ideas <click to listen> |
| 10/14/08 | In the News Discussion: The Economy - Guess Joelle Hines-Ware – What’s on the mind of a Small business Owners – Advice & New Ideas <click to listen> |
| 10/13/08 | Q&A and Solutions a chat with Jaibills.com - Online Business Fine Jewelry and Fashion <click to listen> |
| 10/7/08 | In The News Discussion: How a small business journey is effected in today’s economy – Enlightening and Encouraging <click to listen> |
| 9/30/08 | The World’s Financial Problems – What They Are Not Saying, The Cause, Effects & Opportunities - New Insights (Special Guess: Dr. Lurlene Irwin) <click to listen> |
| 9/23/08 | Woes Go Well Beyond Financial - Consumer Confidence Index is Effecting Your Sales <click to listen> |
| 9/16/08 | The Economy What Role Does Small Businesses and Are There Any Solutions <click to listen> |
| 9/11/08 | Research Day: The insight you need to think “OUT OF THE BOX” - Online TV Viewer Behaviors <click to listen> |
| 8/21/08 | Net Sales Contribution - Identify & Measure Groups of Customers with Similar Characteristics <click to listen> |
| 8/20/08 | Marketing in an Economic Downturn: Challenges & Opportunities <click to listen> |
| 8/19/08 | Distribution & Marketing Channels - Decisions That Connect, Flow and Expand Your Market Share = Bigger Profit Margins! <click to listen> |
| 8/14/08 | Big Spending Boomers <click to listen> |
| 8/13/08 | Business Maintenance Computer Care <click to listen> |
| 8/12/08 | Share of Customer <click to listen> |
| 8/7/08 | GENERATION V - A New Segment, New Planning Variables & New Strategies! <click to listen> |
| 8/6/08 | Click Through Rates - How to Measure People Who Click - Immediate Feedback, What's Working? What's Not! A MUST (Replay for MEMBERS ONLY) <click to listen> |
| 8/5/08 | Positioning (Marketing) A Strategy All Businesses Need! Why? What? & The Steps that navigate the Process! <click to listen> |
| 7/31/08 | The Steps - Developing an Effective Communication Program, Media Part 3 (Replay for MEMBERS ONLY) <click to listen> |
| 7/30/08 | The Steps - Developing an Effective Communication Program, Response & Message Part 2 (Replay for MEMBERS ONLY) <click to listen> |
| 7/29/08 | The Steps - Developing an Effective Communication Program, Part 1 (Replay for MEMBERS ONLY) <click to listen> |
| 7/24/08 | Conversion Rate – The Indicator That You Are Converting To Purchasing Customers (Replay for MEMBERS ONLY) <click to listen> |
| 7/23/08 | Environmental Forecast – The Art of Estimating Future Demand (Replay for MEMBERS ONLY) <click to listen> |
| 7/22/08 | Multi-Channel Consumers, Worldwide Internet Advertising Spending and Trends – What’s Around the Corner? <click to listen> |
| 7/17/08 | Frequency - A Measurement and Strategy That Will Make You or Break You! (Replay for MEMBERS ONLY) <click to listen> |
| 7/16/08 | Reach – Strategically Head Count Your Positional Customers – Exposure You Can Measure! (Replay for MEMBERS ONLY) <click to listen> |
| 7/15/08 | Marketing Cost Per Unit – A Measurement You Need to be Effective (Replay for MEMBERS ONLY) <click to listen> |
| 7/10/08 | Segmenting International Markets - Global Planning Variables - That Can Help You Find Your Customers Around the World! <click to listen> |
| 7/9/08 | Research - Brand Food That Fuel Your Strategic Plan and Marketing Plan - Starter Research Needs (Replay for MEMBERS ONLY) <click to listen> |
| 7/8/08 | Integrated Marketing - Greater Variety and Greater Impact! (Replay for MEMBERS ONLY) <click to listen> |
| 7/3/08 | Radio Media Planning – Local Control That's Affordable, Targeted and Track-able Reach! <click to listen> |
| 7/2/08 | Special Guess - Mr. Al Goodman, Global Entrepreneur of R&B Legendary Singing Group Ray, Goodman and Brown <click to listen> |
| 7/1/08 | Strategies is about Choice – Patterns that Affects Outcomes (Replay for MEMBERS ONLY) <click to listen> |
| 6/26/08 | Your Strategic Plan & Marketing Plan – The Planning Dream Team <click to listen> |
| 6/25/08 | What’s a Brand? What’s Branding? & What’s Brand Development – The FACTS, Lets Get on the Same Global Page! <click to listen> |
| 6/24/08 | Adoption Process – Classification of Consumers According to Their Readiness to Purchase a Product (Replay for MEMBERS ONLY) <click to listen> |
| 6/19/08 | Question & Answers with Entrepreneur: Joelle Hinds-Ware, Verify-ED <click to listen> |
| 6/18/08 | Benchmarking – Best of Breed Practice, Validate Your Excellence <click to listen> |
| 6/17/08 | Market Penetration - A Strategy for Company Growth (Replay for MEMBERS ONLY) <click to listen> |
| 6/12/08 | Multicultural Media – Heart and Soul Advertising Affordable and Effective <click to listen> |
| 6/11/08 | Market Demand - Measuring that Discovers Opportunities (Replay for MEMBERS ONLY) <click to listen> |
| 6/10/08 | USA's Cash Cow - The Multicultural Consumers, Unbelievable Wealth How to Attract their Spending <click to listen> |
| 6/5/08 | Marketing to America's Diverse Consumers - The New American Mosaic -- The NEW AMERICAN MONEY! <click to listen> |
| 6/4/08 | Response Rate - Head Count Your Consumers and Opportunities! (Replay for MEMBERS ONLY) <click to listen> |
| 6/3/08 | Seasonality - Every Idea, Product and Service - Has a TIME, REASON and SEASON (Replay for MEMBERS ONLY) <click to listen> |
| 5/30/08 | Characteristics Affecting Consumer Behaviors – Community Store Front and Online Businesses(Replay for MEMBERS ONLY) <click to listen> |
| 5/29/08 | Demographic Segmentation – Market Variables for SUCCESS! Plan Like an EXPERT (Replay for MEMBERS ONLY) <click to listen> |
| 5/28/08 | LaTanya and Leona: Summer Marketing & Advertising Planning – What You Should be Doing – RIGHT NOW <click to listen> |
| 5/22/08 | Like a good neighbor. State Farm is There - A Tale of Brand Essence <click to listen> |
| 5/21/08 | Direct Marketing - Go Get Your RESPONSE (Replay for MEMBERS ONLY) <click to listen> |
| 5/20/08 | Marketing Metrics - If You Can't Measure It, You Can't Manage It! <click to listen> |
| 5/15/08 | Value - Insight into Finding Your Entrepreneur Flow <click to listen> |
| 5/14/08 | Media Planning - Connection Insights (Replay for MEMBERS ONLY) <click to listen> |
| 5/13/08 | Perception an Extraordinary Venture <click to listen> |
| 5/8/08 | Current Events Snapshot Trends and Planning Reminders (LaTanya & Leona) <click to listen> |
| 5/6/08 | TCB Marketing Plan Blueprint Process <click to listen> |
| 5/1/08 | Brand Connectors – The Law of Cause, Effect and Reaction <click to listen> |
| 4/30/08 | Brand Characteristics and Your Essence, What Consumers See (Replay for MEMBERS ONLY) <click to listen> |
| 4/29/08 | Market Behaviors -The Patterns That Uncover Consumers Secrets! What are They Doing? (Replay for MEMBERS ONLY) <click to listen> |
| 4/25/08 | Warren Buffett – An Encouraging Entrepreneur Journey Story – The $62 Billion Dollar Man <click to listen> |
| 4/17/08 | Market Positioning - The Space That Generate Money! (Replay for MEMBERS ONLY) <click to listen> |
| 4/16/08 | Feed Your Mind and Grow Your Business - The Best Research Tools for Small Businesses <click to listen> |
| 4/15/08 | Three Media How Tos - That will help Increase Your Profit, MEDIA WORKS - Step by Step, Basic Planning Secrets <click to listen> |
| 4/10/08 | Cause-Related Marketing Doing Well By Doing Good <click to listen> |
| 4/9/08 | The History of Branding - When did It Start? Does It Work? & Why You Need It? <click to listen> |
| 4/8/08 | Market Share - Increase Your Profits, Leads and Demand! (Replay for MEMBERS ONLY) <click to listen> |
| 4/3/08 | The New Planning Process for Small Businesses - Become a Super Hero, Save Yourself, Achieve Your Missions and Change Your Life (Replay for MEMBERS ONLY) <click to listen> |
| 4/1/08 | The Tale of the Recession, Can We Recover or Adapt <click to listen> |
| 3/26/08 | Diversification Part 2 THE PROCESS Discover New Money <click to listen> |
| 3/25/08 | Diversification Part 1 Great for Small Businesses <click to listen> |
| 3/19/08 | Levi Strauss Jeans - Planning That Changed the Life of Their Business <click to listen> |
3/18/08
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Advertising Based On User Control - Consumers has the POWER <click to listen> |
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Winnovation - Archived Shows - Weekly Women on Innovation |
Air Date
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Title |
| 4/12/08 | Dr. Virginia Cornue, Executive Editor, Author & Educator "Let Your Enternal Flame Burn High, Love Energy - The Dragon's Daughters Return, A Precious Gift (CHINA)" <click to listen> |
| 4/6/08 | Roseline Ndoro, RMN: BSc(Hons) Nursing: MA Mental Health Founder & Chair, Ndoro Children's Charity "Brighten the Corner Where You Are - A Women's Journey to Save Children (AFRICA)" <click to listen> |
| 3/30/08 | Tangi Miller, Actor "Give Yourself Permission to be SUCCESSFUL" <click to listen> |