Research Center LaTanya’s Top Research Picks www.marktingcharts.com Marketing Charts Free marketing charts supporting the following categories and topics: Article Topics www.claritas.com Claritas Inc. For more than 35 years, Claritas has provided companies with accurate and reliable, market research, demographic data marketing software, consumer behavioral reports, and market segmentation services to make the smartest business decisions. Claritas can help you increase profitability, select the best site locations and market more efficiently and effectively by targeting your most profitable customers. Provides demographic consumer behavioral research, data, reports, maps and direct mail list. www.smrb.com Simmons Simmons, a division of Experian Research Services is a wholly-owned subsidiary company of Experian Marketing Solutions. The Voice of the American Consumer for over fifty years, Simmons provides tools you need become a genuinely high-performance organization. Whether you’re looking to acquire new customers or bring more value to existing ones, Simmons has the in-depth knowledge of the American consumer. www.arbitron.com Arbitron Inc. Arbitron Inc. is an international media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers. Arbitron’s core businesses are measuring network and local market radio audiences across the US, surveying the retail, media and product patterns of local market consumers, and providing application software used for analyzing media audience and marketing information data. Through its Scarborough Research joint venture and The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries. www.marketresearch.com MarketResearch.com MarketResearch.com is the world’s largest and continuously updated collection of market research. Offering more than 110,000 market research reports from over 550 leading global publishers. They give you and unbiased and qualitative insights on which reports will best meet your needs. Whether you’re looking for new product trends or competitive analysis of a new or existing market, MarketResearch.com expertise make sure you get the right report. www.consumerpsychologist.com Lars Perner, Ph.D., Depart. of Marketing, Marshall School of Business The psychology of how consumers, think feel reason and select between different alternatives. The behavior of consumers while shopping or making other marketing decision; How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. www.adage.com Advertising Age Advertising Age is the most trusted brand of news and intelligence on advertising, marketing and media, delivered however and whenever our community wants to consume it. www.selig.uga.edu Selig Center for Economic Growth The Multicultural Economy research package, features minority buying power and trends for African American, Asians, Hispanics and Native Americans. www.census.gov Bureau of the Census Conducts the decennial census of population and housing, demographic and economic censuses, and more than 200 annual surveys, many of them for other government agencies www.bls.gov Bureau of Labor Statistics Provides impartial, timely, and accurate data relevant to the social and economic conditions of the nation, its workers, its workplaces, and the workers’ families. www.forrester.com Forrester Research, Inc. Forrester Research is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs Forester focuses on the business implications of technology change. Uniquely, Forrester guides marketing executives, business strategists, and IT professionals to create a unified technology plan that gains business advantages. |
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