Research Center

LaTanya’s Top Research Picks

discovery researchwww.marktingcharts.com Marketing Charts

Free marketing charts supporting the following categories and topics: Major Media Categories - Television, Print, Radio, Direct, Interactive and Outdoor Article Topics: Account Service, Acquisitions/Biz Buzz, Affiliate Marketing, African American, Agencies, Asia Pacific, Automotive, Behavioral Marketing, Blogs, Branding, Business-to-Business, Buying, Campaigns of Note, Case Studies, Creative Issues, Defense, Demographics, E-Commerce, Elderly, Email, Entertainment, Europe, Financial, Healthcare, Hispanic, Industry Events, Integrated/Cross-Media/Convergence, Latin America, List Marketing, Magazines, Measurement/Analytics, Media Department, Men, New Tech, Newspapers, Online Networks, Opinion, Packaged Goods, Personalization, Planning, PR, Privacy, Production, Promotions, Real Estate, Regulatory, Research, Retail, Sales/Repping, Search Engine Marketing, Search Engine Optimization, Shenanigans/Humor/Parody, Sign of Doom , Signs of What's to Come, Small Biz, Sponsorships, Syndication/RSS/Atom, Targeting Technologies, Telecom, Text Ads, TV Cable, TV Network, TV Spot Market, TV Syndication, TV Upfront, Viral Marketing, Wealthy, Wireless, Women and Youth

www.claritas.com Claritas Inc.

For more than 35 years, Claritas has provided companies with accurate and reliable, market research, demographic data marketing software, consumer behavioral reports, and market segmentation services to make the smartest business decisions. Claritas can help you increase profitability, select the best site locations and market more efficiently and effectively by targeting your most profitable customers. Provides demographic consumer behavioral research, data, reports, maps and direct mail list.

www.the-dma.org The Direct Marketing Association

Since its inception, DMA has been providing the marketing industry with accurate and actionable data, analysis, forecasting, and best practices. Beginning with a few core reports and collections of answers to members’ most frequently asked questions, DMA’s list of publications has grown to include dozens of annual reports and publications covering every angle and aspect of marketing.

Today, DMA RMI offers current and dependable research for a wide range of industries, channels, and marketing interests covering:

To learn more about DMA research, or to share your suggestions, comments or questions, contact research@the-dma.org or call 212.768.7277, ext 1633.

www.smrb.com Simmons

Simmons, a division of Experian Research Services is a wholly-owned subsidiary company of Experian Marketing Solutions. The Voice of the American Consumer for over fifty years, Simmons provides tools you need become a genuinely high-performance organization. Whether you’re looking to acquire new customers or bring more value to existing ones, Simmons has the in-depth knowledge of the American consumer.

www.arbitron.com Arbitron Inc.

Arbitron Inc. is an international media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers. Arbitron’s core businesses are measuring network and local market radio audiences across the US, surveying the retail, media and product patterns of local market consumers, and providing application software used for analyzing media audience and marketing information data. Through its Scarborough Research joint venture and The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.

www.marketresearch.com MarketResearch.com

MarketResearch.com is the world’s largest and continuously updated collection of market research. Offering more than 110,000 market research reports from over 550 leading global publishers. They give you and unbiased  and qualitative insights on which reports will best meet your needs. Whether you’re looking for new product trends or competitive analysis of a new or existing market, MarketResearch.com expertise make sure you get the right report.

www.consumerpsychologist.com Lars Perner, Ph.D., Depart. of Marketing, Marshall School of Business

The psychology of how consumers, think feel reason and select between different alternatives. The behavior of consumers while shopping or making other marketing decision; How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

www.adage.com Advertising Age

Advertising Age is the most trusted brand of news and intelligence on advertising, marketing and media, delivered however and whenever our community wants to consume it.

www.selig.uga.edu Selig Center for Economic Growth

The Multicultural Economy research package, features minority buying power and trends for African American, Asians, Hispanics and Native Americans.

www.census.gov Bureau of the Census

Conducts the decennial census of population and housing, demographic and economic censuses, and more than 200 annual surveys, many of them for other government agencies

www.bls.gov Bureau of Labor Statistics

Provides impartial, timely, and accurate data relevant to the social and economic conditions of the nation, its workers, its workplaces, and the workers’ families.

www.forrester.com Forrester Research, Inc.

Forrester Research is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Forester focuses on the business implications of technology change. Uniquely, Forrester guides marketing executives, business strategists, and IT professionals to create a unified technology plan that gains business advantages.

www.askyourtargetmarket.com Ask Your Target Market for Their Target Market Research (AYTM)

In the past, target market research firms had the upper hand and they knew it. They used their position to charge businesses exorbitant rates for access to their consumer panels. The AYTM market research solution has broken down this barrier.

With AYTM, you can create your own market research surveys in minutes using simple self-service tools. You can send those surveys with one click to your target market without a contract or even a phone call. You select the precise demographic segment of the AYTM consumer panels whose opinions you seek. Best of all, it's inexpensive with surveys starting at just $29.95 - a price that is 95% less than the going rate charged by market research firms and competing online survey software companies.

In the past, those seeking market research had to wait for weeks, or even months to receive results. Usability expert Lev Mazin demanded something better for AYTM clients. The team knew that in the fast paced Internet age, people wanted and needed rapid results.

Now, you can watch as your results come in just moments after launching a survey. You can analyze the data through the AYTM report tool in real time. You'll have access to vivid charts and graphics that can be printed and shared with your colleagues and clients.

Now everyone can avoid the costly mistakes that hurt small businesses and enjoy the power of on-demand targeted market research. Let the power and wisdom of the crowd be with you! David, Lev, and Evgeny - the AYTM Team

www.wikipedia.org Wikipedia

Wikipedia (pronounced /ˌwɪkɨˈpiːdi.ə/ WIK-i-PEE-dee-ə) is a multilingual, web-based, free-content encyclopedia project based on an openly-editable model. The name "Wikipedia" is a portmanteau of the words wiki (a technology for creating collaborative websites, from the Hawaiian word wiki, meaning "quick") and encyclopedia. Wikipedia's articles provide links to guide the user to related pages with additional information.

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