One of my Top Research Planning Tools Pick, I encourage you to explore!

Profiling Target Behaviors is the first step to gaining a comprehensive look at your target audience. Choose from a variety of consumer behavior profiles – including comprehensive information about media preferences, travel, auto, restaurants, shopping, telecommunications, financial services and more! Demographic characteristics such as education, income, housing and race are also available.

CLARITAS Target Marketing Solutions

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Targeting profitable customers and locations–every time

You want to grow a profitable business that consistently outmaneuvers the competition in attracting the best, most loyal customers. To get measurable results, you need to know:

  • Who are my customers?

  • How should I manage my locations to maximize profits?

  • What media will best capitalize on marketing dollars?

We have a passion for precision. Nielsen Claritas is the preferred choice of Fortune 500 companies who wish to optimize their customer targeting, media strategies and site analysis decisions. Combining the most passionate team of industry experts with world-class data, software and services, we deliver solutions that help you identify both ’who’ and ’where’ your best customers and prospects are–with precision. Find out why Nielsen Claritas has been the industry leader for over 35 years. Get closer to your customer with Nielsen Claritas target marketing solutions.

With dozens of detailed reports/maps, thousands of variables, PRIZM NE segmentation and other market leading data, Claritas MarketPlace is your perfect solution.

Claritas MarketPlace. The industry leading marketing information and tools will help you better understand your customers, competitors, sites and markets.

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