Advertise with US
TCB360.com Smart Business Radio -
Daily Loyal Listeners Spanning over
52 US Markets and 67 Countries
We’re one of the top 20 Talk Online Radio Shows In The World!
TCB360 Radio and TV Network
We are a part of the new broadcast communication media vehicles, online Radio and TV Networks, that produce unique targeted programming and shows that are available 24/7, and downloadable or hard copy purchased – designed for entrepreneurs, small business owners who seek greatness.
TCB360 Radio broadcast daily and weekly shows live on Live365 Network (www.live365.com); with thousands of stations and more than 4 million listeners a month, Live365 is the world's largest Internet radio Network.
TCB360 adhere to rules set forth in the Digital Millennium Copyright Act (the "DMCA and also has licenses with the American Society of Composers, Authors and Publishers ("ASCAP"), Broadcast Music, Inc. ("BMI") and The Society of European Stage Authors and Composers ("SESAC"). These licenses allow TCB360 to stream licensed music on their stations.
The Power of the Platform
Formats
Our Audience
TCB360 Sponsorship
Most Frequency Asked Questions
Contact Advertising Sales Department
The Power of the Platform
TCB360 Online/Internet Radio advertising is just like radio advertising - but more powerful.
- TCB360 can target by geography and by genre, giving you choice and control for your campaigns. Reach the entire TCB360 audience, or focus on a specific niche
- More precise targeting opportunities
- We tell you the exact number of impressions delivered
- Advertising is multi-faceted - combine audio ads with synchronized banners and buttons to maximize visibility and retain attention.
- More actionable - listeners are only a click away from your site
- Audio is not background noise. Listeners at their computers pay attention.
- Audience size and vast array of content present uniquely targeted branding opportunities
- Develop customized advertising based on your brand personality, behavior and characteristics
- Develop Web campaigns that offer “Return on Marketing” ROM while maximizing your ROI
- Detailed and accurate site traffic measurement
- In-depth audience demographics
Formats
- Weekly 30 minutes and one-hour talk shows
- In-depth interview, call in participation, mini workshops, lectures, e-coaching, e-mentoring, guest co-host, featured experts and small business owners – covering a wide range of topics from brand development, accountable marketing/date-driven, planning, media, measuring, metrics – right and left brain marketing!
- Step-by-step guide connected to empowering and advice-filled programs for small business owners
Our Audience
Online/Internet Radio naturally targets a favorable demographic:
- Affluent professionals in their 30's and 50's
- Tech-savvy, highly educated
- Large disposable income, comfortable spending online
Arbitron research shows that online radio attracts mostly upper-income, tech-savvy early adopters.
Audience Analysis |
U.S. Population |
Online Radio
(used in past week; equals 8% of U.S. population) |
Demographics |
Men |
46% |
60% |
Women |
54% |
40% |
12-17 |
10% |
12% |
18-24 |
10% |
16% |
25-34 |
16% |
22% |
35-44 |
19% |
24% |
45-54 |
18% |
12% |
55-64 |
13% |
9% |
65+ |
14% |
4% |
Employed Part/Full Time |
58% |
68% |
Retired |
16% |
5% |
$50K+ HH Income |
37% |
52% |
|
Arbitron Inc. and Edison Media Research
TCB360 Radio Targeted Listener Demographics
- 85% Entrepreneurs/small business owners
- 30% In business 3-5 years
- 55% In business 5+ years
- 7% Brainstorming Concepts for jumpstart purposes
- 55% Female and 45% Male
- Average Age 30-54
- 88% Some College Education/Continue Ed
TCB360 Website Traffic: Actual Track able Listenership Numbers From Year Feb-Dec 2008
- Unique Visitors by Monthly: Minimum 30,000- Maximum 56,000
- Session Duration: 32 minutes
- Average Clicks Per Visit 9 minutes
Average Gross Impressions: 42,000-56,000
Average Cost Per Thousand (CPM): (Contact US Segmentation Preference and Frequency)
TCB360.com Sponsorship Opportunities
Please see below some examples of the types of placements and programs we offer. Contact us to discuss how these as well as other custom opportunities can effectively deliver against your marketing objectives.
- Banners
- Newsletter Sponsorship
- Radio and Streaming Video Rotations
- Homepage
- Island
- Micro Site (link)
Customized Editorial Sponsorship Available Every Sponsorship Package also includes
- Rights to use your recorded interview as you wish on your own website or elsewhere.
- Dedicated Guess List on www.tcb360.com with ongoing availability of the interview or link to company site.
Sponsorship Levels
|
Premium Reach Rotation
Online Radio/TV |
AD Cost |
4 weeks |
50,000 |
$3,500 |
8 weeks |
100,000 |
$6,000 |
12 weeks |
150,000 |
$8,500 |
How do I start this wonderful advertising partnership? Contact TCB360 Advertising
For all inquiries about advertising, please contact our Advertising Sales Department at adverising@thecorporateboutique.com or call 202-545-1669
MOST FREQUENTLY ASKED QUESTIONS
What is online radio?
Online radio is simply radio programming transmitted over the Internet instead of the airwaves.
Online radio stations are broadcast from around the world with a multitude of independent stations and many individuals broadcasting their own collections from home.
Internet radio audiences have dramatically increased by 70 percent over the past year. This enormous response is largely credited to the expanding availability of stations.
How do consumers access online radio?
Unlike traditional radio or TV, online radio does not require a special receiver to access the content. Any computer with Internet access can be used to listen to online radio. The consumer either goes to a Web site or clicks on a menu in their media player to access the programming. Examples of media players are Windows Media® Player, RealPlayer®, QuickTime® or iTunes ®. Think of a media player as the built-in radio in a computer.
What is the general audience profile?
According to the Arbitron/Edison study conducted in January 2004-06, the average weekly Internet broadcast audience is male (63 percent), adult (56 percent Adults 25-54), upscale (46 percent live in $50K+ households) and tech-savvy.
What types of advertising opportunities are available?
The spot lengths are per unit :10, :25 and :45 commercials that run on broadcast radio can be used online. Most spots air during regular commercial breaks. Some commercials called "gateways," "channel starts" or "pre-rolls" run whenever the consumer tunes to the station. These spots run before the station's regular programming begins.
Contact TCB360 Advertising Sales Department
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