ABOUT LATANYA JUNIOR, CEO, CLO & HOSTLaTanya’s Blog
LaTanya Junior, CEO, Chief Learning Officer & Host
LaTanya Junior, CEO of TCB360 Smart Network; True One Agency & The Green Apple Agency
LaTanya Junior is a leading authority with a 15-year record of accomplishment of effective planning, brand development building, and implementing media and direct marketing strategies for some of the most recognized brands worldwide. LaTanya is a multi-channel proven expert who adheres to both traditional and new age communication approaches. She has led award-winning brand strategies, integrative marketer, advertising, media (traditional, interactive, digital and alternative), direct marketing, business development teams, programs and developed campaigns that extend from the most extensive reach in English and Spanish languages – and cross cultural women campaigns. LaTanya has held positions at some of the world’s most renowned and venerable branding, marketing and advertising agencies such as Partner, Director of Strategic Planning with Ogilvy & Mather; VP, Director of Media with Stedman Graham & Partners; Brand Expert with Grey Advertising; Media & Direct Response Director with Young & Rubicam and Direct Marketing Manager with Wunderman, Cato & Johnson.
LaTanya the Smart Host:
TCB360.com radio is revolutionizing talk radio with critical information worth taking notes and gossiping about! Listeners around the world define the site as SMART BUSINESS RADIO.
LaTanya Junior, CEO, Chief Learning Officer (CLO) and host of TCB360.com Smart Radio for Small Businesses, Entrepreneurs and Organizations, rolls up her sleeves daily and instructs listeners to pull out pencil and paper. She empowers all who are willing to do the work, with the information needed to transform and create great brands and achieve business success, one day and one thought at a time. Her shows deliver personal warmth, no nonsense direction, and science based cutting edge insights, metrics and processes step-by-step. In addition, every week LaTanya examines current events offering insights upon which entrepreneurs may capitalize and conducts interviews of leaders in business. It's impossible not to learn.
LaTanya’s distinctive style is straight-forward and down to earth and her shows are as encouraging and uplifting as they are intelligent, and practical. LaTanya knows the science of business, how the world works, and what it takes to transform a good idea into a great business. She contrives innovative ideas that navigate those listening toward success. Topics include how to think in today’s marketplace, how to plan, fit and adapt in the new world of business locally, regionally, nationally and globally; she covers consumer behavior, business development, marketing metrics, brand building, campaign development, interactive/online marketing, research, strategic planning, media planning and formulas, communication strategies, and methods to prove effectiveness and validate ideas – and much more.
LaTanya’s show is a journey toward greatness, discussing issues, subjects, and practices in laymen’s in an effort to level the playing field. TCB360 empowers small businesses and entrepreneurs with smart performance and growth strategies – leading the revolution to make the world a better place to live, work and do business.
LaTanya Junior 360-Degree Award Winning Multichannel Marketing & Advertising Expert
Awards and Affiliations:
Ogilvy Award (#1 Campaign In America) Young & Rubicam Team Member Winner in for the US Census; 40 Under 40 Top Executive Achievement Award; Ad Hoc instructor for MBA students, Direct Marketing Association and United States FCC co-Board Consulting Member (Recognized by VP Al Gore) Outstanding NY/NJ Entrepreneur Award/SBDC; NJ Rutgers University Small Business Marketing Mentor and ECHO Award Judge for the Direct Marketing Association University Mentor Award Program
Books Authored by LaTanya M. Junior
Creating Your Marketing Blueprint (available in over 20,000 stores) Ranked top 100 workbooks for jumper-starter Entrepreneurs by Forbes Magazine
Thumbology: Defining Your Desired Direction Step by Step (available in over 20,000 stores)
Authored Published Books: (Available in 20,000 Book Stores)
Educational Programs Developed and Adult Strategic Planning, Advertising, Marketing and Media (traditional & Online) Instructor:
Jackson State University College of Business Global Research and Adult Training Online Interactive Program; Direct Marketing Association/DMA (Executive and Professional Marketing Programs); William Paterson University (Entrepreneurial/SBDC Program Strategic Planning & New Age Advertising); New Jersey City University, (Entrepreneurial/SBDC Program); The institute for Entrepreneurial Leadership/IFEL, Branding & Advertising Program); Howard University Continuing Education Program (Marketing, Strategic Planning & Business and Brand Development); Rutgers University Small Business Education Program (Marketing and Business and Brand Development); New York University/Lehman College NY Marketing Program/Import and Export & Trade
LaTanya has developed and facilitated over 650 Business Development, Marketing and Advertising Planning workshops and broadcast lessons: for SBA/SBDC organizations, Fleet Bank and Chase Bank Small Business Divisions, Small Businesses and Executives.