TCB360 Women Business Programs
There are exciting things happening inside the world of women entrepreneurs. Women are now the dominant force in small business ownership, and succeeding in industries that were once taboo for women.
new marketplace? Are you achieving your goals;
increasing your profits, and innovating?
Who Should Enroll: The programs are designed for women small business owners, organization decision makers, entrepreneurs and executives who are responsible for leading and managing growth initiatives in small to mid size organizations. (Discount fee available for two plus participates per company)
This program, developed and led by LaTanya Junior an expert practitioner, she delivers unique value at the intersection of academic explanations, market-tested applications and proven real market experience. Our value promise is to deliver tools and methodologies that can be deployed immediately to build sustainable growth and increased intellectual know how.
- TCB360’s courses provide you with step-by-step, proven tools and techniques that can be used in any type of business;
- Programs include, case studies from women in business and illustrations that demonstrate how these tools and techniques have been used successfully by business; including example of campaigns development, marketing metrics, target marketing and strategic planning;
- They describe how these same tactics can be scaled down to fit smaller budgets without losing their impact, effectiveness and innovation;
- These stories from experienced women professionals and proven small businesses will prove the effectiveness of the planning processes and techniques offered in our courses, and they will help you understand how to implement these ideas in your own situation.
- Program/Course Formats: Live View, Video, Audio, Teleconference and (PDF/or workbook when request available spring 2010)
Tune into TCB360’s WINNOVATION Radio Show (click and listen to achieves)
TCB360.com Paid Subscribers – Select 3 Programs Below for No Fee
50% OFF Additional Programs!
If you are interested in being a TCB360 Subscriber, click here.
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Course Name and Brief Outline |
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THE HUMAN STORY: SUCCESS BORN FROM YOU ESSENCE – Brand Development Integrative Planning and New Age Strategies© Detailing the how-to science: Strategic Brand Positioning; Develop the Brand from the Inside Out; Build a Brand Focused Organization; Create a Brand Position; Appreciate the Challenges of Branding; Understand Brand Portfolio Strategy and Explore the Latest Thinking on Measuring Brand Value |
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REAL MARKETING, Finding Your Flow: Marketing Audit: Marketing Metrics: Linking Marketing to Financial Consequences© Detailing the how-to science: Return on Equity; Market Positioning; Market Growth; Market Share; Market Demand; Market Penetration; Segment Profitability; Retention Rate; Share of Voice; Reach & Frequency and Conversion Rate |
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Available |
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Research – In Search of Knowledge© Learn what cutting edge research is available for small businesses and organization: covering consumer behaviors; purchase habits; market research (with over 16 market segmentation options); media planning research; advertising research; exploratory research; constructive research; feasibility research; qualitative research and quantitative research etc. |
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Available |
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A NEW AGE ACTION PLAN: Strength of Certainty for Critical Moments© Detailing the how-to science: Value Proposition; Diversification, Results-Driven Marketing; Relationship, Sponsorship and Collaboration Building. |
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Available |
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Advertising - Bring Your Value Proposition to Life© (Brief) Creating Advertising Strategies; Collaborations and Relationship Programs; Setting Budgets; Message Strategy/ Message Execution and Creative Concept |
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Available |
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Media Planning/Implementation© (Brief) Part I: Emerging Challenges and Opportunities; Rating Points; Cost per Gross; Radio; Outdoor; Internet; Direct Mail/Direct Response; Newspapers; Cable and Television Part II: Evaluating Advertising Effectiveness and Return on Advertising Investment |
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How to Apply: Online, Request for application and check TCB360 calendar for latest program dates and information.
Phone: 202-545-1669 and 201-369-1669
Email: courses@thecorporateboutique.com
Faculty: LaTanya Junior, CEO/CLO The Corporate Boutique/TCB360.com and CEO The Green Apple Agency has over 20 years proven expert experience; LaTanya’s the author of Creating Your Marketing Blueprint In 9 Steps, Thumbology, and the Human Story, Success Born From Your Essence; Former Partner, Direct of Strategic Planning Ogilvy & Mather; Brand Manager Grey Advertising; VP Director Advertising Media & Direct Marketing, Stedman Graham & Partners/New American Strategies Group; Director of Multicultural Target Marketing, Y&R to name a few. She’s won a list of top training, leadership, brand development, media and marketing awards; her client experience stretch across the world -- working with some of the top fortune 100 companies; LaTanya has facilitated over 300 in person small business and mid-size organization programs and over 400 broadcast business show lessons, reaching over 60 countries. LaTanya has 6 books due to be release in 2010.
Team Attendance: Special study groups, pricing, and other arrangements are available to companies or groups with four or more participants. Please contact us to learn more.
Stay informed:
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Resources for Women Entrepreneurs (Source: Score Org. for Women)
SCORE has assembled this list of hotlinks to useful Web sites for women entrepreneurs.
Alliance of Business Women International
ABWI is a nonprofit organization founded in 1995 to encourage and support businesswomen involved or interested in international trade opportunities.
American Business Women’s Association
ABWA’s mission is to bring together businesswomen of diverse occupations and to provide opportunities for personal and professional growth through leadership, education, networking support and national recognition.
Association for Enterprise Opportunity (AEO)
AEO provide entrepreneurs with training and technical assistance, micro-loans, access to market services and training, and/or economic literacy and asset development services.
Association of Women's Business Centers (AWBC)
The AWBC supports entrepreneurship among women as a way to achieve economic self-sufficiency, create wealth and participate in economic development through education, training, mentoring, business development and financing opportunities.
Athena Foundation
The Athena Foundation pairs woman-owned businesses with a group of local mentors who serve as a panel of advisors. Advisors work with business owners for one year, free of charge.
Business Utility Zone Gateway (BuzGate)
The site has a section devoted to supporting women’s efforts in starting, growing and succeeding in business. They offer free online tools and a virtual business incubator
Center for Women’s Business Research
The Center for Women's Business Research provides groundbreaking research to document the economic and social contributions of women-owned firms, as well as consulting and public relations services to maximize the benefits of that knowledge.
Center for Women and Enterprise: Community Entrepreneurs Program
The Center for Women and Enterprise’s Community Entrepreneurs Program is an entrepreneurship training program designed for women who intend to start their own business to achieve economic self-sufficiency.
Committee of 200
The mission of the Committee of 200 is to exemplify and promote entrepreneurship and corporate leadership among women. Each member has attained or exceeded a specific level of success tied to revenues and industry recognition.
Count Me In
Count Me In champions the cause of women's economic independence by providing access to business loans, consultation and education.
Digital Women
Digital Women is an international online community for women who are looking for a place to gather free resources, business tips, home business ideas, and a place to network.
Direct Selling Women's Association
The Direct Selling Women's Association is an international association that works to unite direct sellers around a shared vision of personal and financial success.
eWomenNetwork.com
eWomen Network is a membership-based women's networking organization in North America whose mission is to help women and their businesses succeed.
Franchise Solutions for Women
A resource for women interested in buying their own business or franchise. The site includes interviews with women franchise owners.
Home-Based Working Moms
Home-Based Working Moms is a professional association and online community of parents who work at home and those who aspire to do so.
Inc. Life Resources
In addition to providing resources and information on business and corporate life, Inc.’s Life Resource Center also focuses on the home-based entrepreneur and offers articles and tools on how to balance the demands of work and home.
Inc. Women In Business
Inc.’s Women in Business section provides advice and resources for woman-owned businesses, home businesses and female company leaders.
KeyBank
KeyBank's Small Business Services for Women is dedicated to female business owners and provides information on how to secure funding, forecast sales and manage accounts payable.
Ladies Who Launch
LadiesWhoLaunch.com is a diverse community of entrepreneurial women in various fields who find community, inspiration and support from Ladies Who Launch both online and through events and Incubators across the US and Canada.
Make Mine A Million $ Business Program
The program provides a combination of money, mentoring and marketing tools that women entrepreneurs need to help grow their businesses to a million dollars in revenue and beyond.
Mom Inventors
Mom Inventors was founded to facilitate all stages of the invention process for female entrepreneurs. On their Web site, they offer tools and resources to guide and inspire entrepreneurial success. They also maintain an online store.
Mompreneurs Online
Mompreneurs Online offers business ideas, strategies and networking opportunities for work-at-home moms.
National Association for Female Executives (NAFE)
NAFE provides resources and services to women through education, networking and public policy.
National Association of Women Business Owners (NAWBO)
NAWBO is a membership organization that provides resources and networking opportunities for women in business.
National Women Business Owners Corporation
A national not-for-profit corporation, NWBOC was established to increase competition for corporate and government contracts through implementation of an economic development strategy for women business owners.
National Women's Business Council (NWBC)
The NWBC is a bi-partisan federal advisory council created to serve as an independent source of advice and policy recommendations. The Council's mission is to promote policies and programs designed to support women's business enterprises.
Organization of Women in International Trade (OWIT)
OWIT is a nonprofit, professional organization designed to promote women doing business in international trade by providing networking and educational opportunities.
Rich Woman
Rich Woman is devoted to increasing financial freedom by promoting entrepreneurial education and financial literacy among women. The site includes investment advice, forums, blogs, articles, networking opportunities and other resources.
Springboard Enterprises
Springboard Enterprises is a nonprofit that aims to increase women business owners' participation in equity capital markets. Springboard offers education, mentoring programs and connections with investors and business development professionals.
United States Women’s Chamber of Commerce
As the strategic force of the Women's Ownership Movement, the USWCC was established to amplify the economic opportunities and impact of women.
WebMomz.com
WebMomz is an online resource dedicated to empowering women in the areas of business, personal growth and family life.
WomanOwned.com
This site provides business information and networking assistance, as well as a number of tools and resources for female entrepreneurs. The site also includes a search engine of women business owners from numerous countries and industries.
Women-21.gov
Formerly known as Women Entrepreneurship in the 21st Century, Women-21.gov is a federal, one-stop shop for information and resources.
Women Entrepreneur
An online division of Entrepreneur magazine, Women Entrepreneur provides a wealth of information, advice and resources specifically for businesswomen.
Women Impacting Public Policy (WIPP)
Women Impacting Public Policy (WIPP) is a national bi-partisan public policy organization representing more than 500,000 women in business (and women business owners) nationwide.
Women Presidents' Organization
Women Presidents' Organization (WPO) is for women whose businesses annually gross over two million dollars. The organization has forty-nine chapters in thirty-six cities throughout the U.S.
Womensbiz.us
Womensbiz is a free online magazine for women in all stages and types of business.
Women’s Business Center
Each center provides assistance and training in finance, management, marketing, and procurement. They also address topics such as home-based businesses and many are intermediaries for the SBA’s micro-loans and loan prequalification programs.
Women's Business Enterprise National Council (WBENC)
WBENC is dedicated to enhancing opportunities for women's business enterprises in America's major business markets.
Women’s Venture Fund
The Women’s Venture Fund is a nonprofit organization that offers entrepreneurial skills training, small business loans and a network of business advisors to women of diverse backgrounds in order to establish thriving businesses in urban communities.
Working Mother
The online version of Working Mother magazine covers work and life issues important to career-committed mothers. The site also provides resources and information for female entrepreneurs and has a Franchise Guide.
World Association for Women Entrepreneurs (Le Femme de Chefs de Enterprise Mondiales, FCEM)
FCEM is nonprofit, non-governmental organization whose keys goals are to create awareness and reinforce the visibility of female business owners, foster professional growth and promote solidarity among female entrepreneurs worldwide.