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Campaigns are designed to appeal to a particular target audience. Learn how to define your net and gross target market size of the audience you need to reach at least once during an advertising campaign and the desired frequency of those communications.  The results are life changing – this lecture reduces communications waste; creates a long and short term branding model; and helps to validate your media budget, market share of voice, and potential revenue over a specific period. Supported with formulas.

full lecture ($34.99)