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Whatever your product or service, you need to measure your market demand to discover additional growth opportunities, if any. Learn how to analyze a specific market or environment over a specific period of time. The lecture provides a step-by-step process that helps you to understand the sources of customer demand for your product and services. It provides a basic insight into your customer base and can serve as an early indicator of the effectiveness of your marketing and sales programs. Supported with formulas.

full lecture ($34.99)