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Whatever your product or service, you need to measure your market demand to discover additional growth opportunities, if any. Learn how to analyze a specific market or environment over a specific period of time, step-by-step solutions and metrics that maximize the accuracy. The lecture provides a step-by-step process that helps you to understand the sources of customer demand for your product and services. It provides a basic insight into your customer base and can serve as an early indicator of the effectiveness of your marketing and sales programs. Supported with formulas.  

Full lecture ($124.99)